The truth about hashtags

Hey G,

A few years ago, hashtags were the backbone of Instagram growth. The right mix of hashtags could boost a post’s reach, increase engagement, and even get content featured on the Explore page. But Instagram’s algorithm has changed significantly, and hashtags no longer hold the same power they once did.

Here’s why:

🔹 Instagram prioritizes content relevance – The algorithm now focuses more on user behavior, interests, and engagement rather than hashtags alone. It analyzes what content people interact with and serves them more of that, even if hashtags aren’t involved.

🔹 Search & Explore have evolved – Instagram’s search function is now smarter. Instead of relying on hashtags, it can understand keywords in captions and match content to users based on broader relevance.

🔹 Engagement matters more – Factors like saves, shares, and comments now outweigh hashtag usage. High-quality, engaging content is key to getting noticed.

That said, hashtags aren’t completely useless. They still help categorize content and can add a small boost to discoverability, especially for niche topics. But instead of relying solely on them, focus on creating engaging content, using strong captions, and encouraging interactions.

Let me know if you’d like some insights on optimizing your Instagram strategy in today’s algorithm-driven world!

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Best,

Steven,

Wealth Academy